Creating a real estate website with engaging, targeted copy can be a challenge, especially if you're not a professional copywriter. Fortunately, with the help of AI tools like ChatGPT, you can generate effective content that speaks directly to your target market and helps you build a strong online presence. In this blog post, we'll break down our latest YouTube video on how to use ChatGPT to craft compelling copy for your real estate Wix website.
Why Copywriting Matters for Your Real Estate Website
Whether you're building a personal brand or showcasing your real estate listings, the text on your website is just as important as the design. Good copywriting improves SEO, speaks to your audience's needs, and reflects your professionalism. However, hiring a professional copywriter can be expensive, which is where AI comes in. With tools like ChatGPT, you can create high-quality content for free, saving time and money.
Using ChatGPT to Write Website Copy
Step 1: Choose Your Template
Sher uses the Willow Rose website template from Kirkwood Blvd as the foundation for her copywriting tutorial. This template, like others on the Kirkwood Blvd site, comes with customizable pages, including a homepage, about page, and blog, making it perfect for real estate agents.
Step 2: Set Up ChatGPT
Once you’ve chosen your website template, it's time to start generating content. In ChatGPT, Sher inputs the following prompt:
Prompt: Act as a website copywriter. Write all of my website copy for my real estate business located in Los Angeles, California. I am a real estate agent at eXp Realty, and my website will showcase both my personal brand and my real estate services. My target market is families aged 30-50 looking to buy homes within the next 12 months with a budget of up to $3 million.
We also suggests adjusting the tone of your copy based on your brand’s personality. You can specify whether you want your tone to be friendly, professional, or something in between. You can also customize the prompt based on your target audience—whether you're focusing on first-time homebuyers, military families, or luxury clients.
Step 3: Answer ChatGPT’s Questions
ChatGPT will likely respond with some follow-up questions to better understand your brand and audience. These questions might include:
How would you describe your personal brand? (Approachable, luxury-focused, etc.)
Do you offer additional services?
What are your key services?
It's important to answer these questions thoroughly so the AI can generate content that aligns with your unique business. Once you've answered all the questions, ChatGPT will write out copy for each section of your website.
Step 4: Customize and Edit the Content
While ChatGPT generates a great starting point, you'll want to go through the content and ensure it reflects your voice. For example, Sher demonstrates how she asks ChatGPT to write an attention-grabbing headline for her homepage and a concise call to action:
Headline: "Find Your Dream Home in Los Angeles, California"
Call to Action: Expand on the benefits of working with a local real estate expert.
You can also ask ChatGPT to help with more specific sections of your website, such as your "About" section, key services, or even testimonials. Sher suggests staying in the same conversation thread when working with ChatGPT to avoid confusion and ensure consistent content.
Step 5: Add the Copy to Your Wix Template
Once you're satisfied with the copy, start editing your website template by adding the content to each section. Sher walks viewers through how to edit different parts of the Willow Rose template using the generated copy, such as updating the "About" section and creating content for the "Featured Listings" and "First-Time Homebuyer" sections.
If you don't have any listings yet or don't offer certain services, you can simply delete those sections. Wix makes it easy to customize your template, allowing you to adjust the layout or add new sections as needed.
Step 6: Optimize for SEO
Sher emphasizes that your website copy should not only appeal to potential clients but also be optimized for search engines like Google. Include relevant keywords in your content, especially those that pertain to your location and services. For example, using phrases like "Los Angeles real estate" or "homes for families in LA" can improve your site's visibility online.
Final Thoughts: Making the Most of ChatGPT
As we highlight in the video, ChatGPT is a powerful tool for generating website copy, but it’s important to review and personalize the content before publishing. Website copy is crucial for attracting clients and enhancing your brand’s professionalism, so make sure it speaks directly to your audience and aligns with your real estate business goals.
Thank you for reading our blog and watching our YouTube Video
We hope it was helpful!!
REALTOR SHARE ALLEN
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